April 2008
(Chattanooga, Tenn.) – The Montgomery Advertising Federation (MAF) was honored by the American Advertising Federation (AAF) at the 7th District Spring Conference in Chattanooga, Tennessee in April for Gold and Silver ADDY® awards and Club Achievement Awards. This conference was filled with awards at the district level, which includes 25 chapters from Alabama, Georgia, Louisiana, Mississippi and Tennessee.
MAF received one professional Gold ADDY®, two Silver professional ADDY® awards and one student Silver ADDY® award. MAX, Your Community Credit Union was the recipient of the Gold ADDY for its radio spot, "Merger-Go-Round." LWT Communications won a Silver ADDY® for Public Service/Interactive for "Tuskegee Airman Memorial Web Site" and a Silver ADDY for Collateral Material/Invitation for "New Park Groundbreaking Invitation." Keiichi Shibuya, a student from Troy University won a student Silver ADDY® for "Kapellmeister’s Note: The Most Prestigious Collection for the Luxurious Lifestyle Web Site." MAX, Your Community Credit Union's Gold ADDY entry will automatically advance to the AAF National Convention held in Atlanta, Georgia on June 8-10.
In addition to the ADDY® Awards, each year the Club Achievement Awards are also presented at the Spring Convention to the district clubs who display exceptional accomplishments in eight categories: education, communication, diversity, government relations, club management, membership, programs and public service. MAF submitted books for the first time for communication, membership, programs and club management. MAF received a Silver Award for communication, a Silver Award for programs and a Silver Award for club management. The Governor of the 7th District, Michele Massey, also honored MAF, along with Dothan Ad Fed, for the Governor’s Choice Awards for Club Achievement and gave the clubs a check for $250. MAF is proud to share these honors with its members and know it is through much leadership and participation from the members and board that make these achievements possible.
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. There are over 210 ad clubs across the United States. These local clubs are divided into three regions then further divided into one of 15 districts. As the local chapter for the national trade association, the American Advertising Federation (AAF), the Montgomery Advertising Federation's (MAF) mission is to protect and promote the well-being of the advertising industry in the River Region. MAF is part of the Eastern region and located in the 7th District. If you would like more information about MAF, please visit www.montgomeryadfed.com.