You can now find AAF-Montgomery on Google+
+ Your AdChoices Consumer Education Campaign
Today, the AAF and Digital Advertising Alliance announced a major new consumer education campaign to inform the public about Your AdChoices, the industry self-regulatory program for interest based advertising. The campaign is designed to educate consumers about interest based advertising and how they can take greater control of their online privacy.
The campaign includes banner ads, a new website
www.youradchoices.com, and a series of educational videos.
Here's the
DAA press release.
Many AAF members are already using the AdChoices icon. I encourage all AAF members to participate in this important program. A webinar is currently being designed to educate smaller and local businesses on how they can participate in this important industry initiative. The webinar is slated for March. More info as it becomes available.